Post-tensioning is the most versatile form of pre-stressing; a technique which enables engineers to make the most effective use of the material properties of concrete; and so to design structural elements which are strong; slender and efficient. Design in post-tensioned concrete is not difficult and; if done properly; can contribute significantly to the economy and the aesthetic qualities of a building. Post-tensioned floors have found widespread use in office buildings and car park structures; and are also frequently employed in warehouses and public buildings. However; in spite of this; most prestressed concrete texts devote comparatively little attention to floors; concentrating instead on beam elements. This book answers the need for a comprehensive treatment of post-tensioned floor design.
#2146900 in eBooks 2007-12-10 2007-12-10File Name: B002CJMVRC
Review
0 of 0 people found the following review helpful. the bible of museum marketingBy mchthis really is the bible of museum marketing...now in a new edition with sections on social media. So everyone who works in membership. visitor services. or actual marketing ought to have this on their desk shelf. That said. tailors should stick to their last. I am a fundraiser. and I found the sections on fundraising and capital campaigns distinctly un-even....hence the 4 stars. There are much better books on museum fund raising. Still. worth the price for the sections where Kotler is and has always been strong. he really has defined the field for museum marketing.3 of 3 people found the following review helpful. Curator: Spice Up Your Boring Museum with Kotler!By Tony DAndreaAt the intersection of marketing strategy and museum administration. this is an absolutely necessary reading for any serious museum decision-maker. Neil and Philip Kotler are world-class marketing experts. who have been cultivating a parallel interest in non-for-profit organizations since the 1970s. This book is very useful. elaborating on each stage of the development of marketing strategy. with excellent examples and case-studies which provide a practical perspective on marketing tools applied on museums. The book is. at least. very insightful. Highly recommended.39 of 40 people found the following review helpful. Modern Museum MarketingBy N. PetitAn up-to-date compendium of marketing analysis and techniques for all flavors of museum. This book includes detailed marketing strategies to find the visitor. determine their wants and meet those desires. All aspects of museum work is presented: fund raising. exhibit development. collection policy. staff development. etc. We have used the guidance of this book to frame future expansion of the Minnesota Transportation Museum in St. Paul. MN.Includes detailed charts to develop mission statements. arketing plans. interview visitors. develop advertising. perform continuing assessment of the museum.
