The colour forecasting process is a major driving force in the fashion and textile industries but is complex; highly intuitive and little understood. This textbook for students of fashion and design discusses the development of the various driving forces of fashion; when colour forecasting began and how it has developed to its present day state. Colour terminology and some of the more subjective tools used by colour forecasters are explained; and their strengths and weaknesses are compared. Also; a model is given of the colour forecasting process and this is discussed in detail. Finally; readers are shown how forecasting methodologies are used to develop lsquo;colour storiesrsquo;.
#405383 in eBooks 2009-08-01 2009-08-01File Name: B00305HDI4
Review
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