In this genuinely interdisciplinary work; Clack breaks new ground by using detailed explorations of the phenomena of drug-use; romantic love and the enjoyment of art in order to throw light on the meaning and nature of religion. This book will be vital reading for anyone concerned with the fundamental questions of religious belief; the psychoanalytic approach to culture; or simply the unavoidable existential problems lying at the very heart of human life.
#4492243 in eBooks 2010-02-22 2010-02-22File Name: B00JPE6D80
Review
1 of 2 people found the following review helpful. For beginners; good.By AlexGood book for beginners; but now... It is not for 2013. Has not modern ideas. Must read another radio book.0 of 0 people found the following review helpful. Informative Book Written By A Very Successful Programmer!By WilliamThe author of this book was a very successful programmer at radio stations KEX; KMPC; and KMBY. The author acknowledges the people that have have had an impact on his programming philosophy such as Galyn "Doc" Hammond; Mark Blinoff; Richard Kale; Bill Gavin; etc. He explains the importance of consistency in music and news programming. Listeners have certain expectations from the radio stations they listen to regularly. If those radio stations dont fulfill the expectations of the listeners; the stations could possibly lose some of their audience as a result. Eric Norberg says that the most effective Program Directors have to be able to get into the listeners head and perceive the station the way the listeners do. This mandates the ability to see and understand the points of view of others. He tells about the importance of honest ethical advertising. It is important for a station to maintain its credibility with the listeners by not broadcasting a dishonest ad. Analyzing and understanding the limitations of ratings data is important to programmers. This is an informative book.11 of 11 people found the following review helpful. An incredible aid for the rookie programmer.By A CustomerThis text is a "must read" for any radio stationprogrammer in the developing world. The author has a very good grasp of the subject; and delivers his message in a gripping way that makes it difficult to put the book down until youve read it the first time. As a programmer on a major market station in the Caribbean; this book has reinforced some of my own deep convictions about formats; news; music; and sports in radio programming. This book is worth every dollar; and will be always close at hand where I can quickly refer to the sections which Ive highlighted in neon yellow throughout the book.
