The Graphic Communication Handbook is a comprehensive and detailed introduction to the theories and practices of the graphics industry. It traces the history and development of graphic design; explores issues that affect the industry; examines its analysis through communications theory; explains how to do each section of the job; and advises on entry into the profession. The Graphic Communication Handbook covers all areas within the industry including pitching; understanding the client; researching a job; thumbnail drawings; developing concepts; presenting to clients; working in 2D; 3D; motion graphics and interaction graphics; situating and testing the job; getting paid; and getting the next job. The industry background; relevant theory and the law related to graphic communications are situated alongside the teaching of the practical elements. Features include: introductions that frame relevant debates case studies; examples and illustrations from a range of campaigns philosophical and technical explanations of topics and their importance.
#1616055 in eBooks 2012-07-03 2012-07-03File Name: B0073XV37G
Review
2 of 2 people found the following review helpful. Full of Warmth and Sparkle!By OrindaMy Charmed Life is one of those wonderful books that you can curl up with. laugh. cry. and just completely escape with. It made me think of my mother and grandmother and our shared experiences - although I have to admit. my jewelry isnt quite as nice. Being born around the same time as the author. it brought back wonderful memories - and the humor is right on the mark! I caught myself laughing out loud in more than a few spots. I loved the book so much that I bought a copy for a young friend just starting college. I hope the stories of love. warmth. sharing. as well as independence will serve as an inspiration to her. just as it did me.0 of 0 people found the following review helpful. Sparkling and ProlificBy TalismanCollectionBernsteins work is a must-read for people who love jewelry. generally speaking. Jewelry industry insiders look to her columns for insight into whats happening next. what is remarkable. and what looks beautiful in jewelry trends. "My Charmed Life" is a treat. It gives insight into her alignment of her profession. her memories and her mementos with a work that is relate-able and touching. This is a touching and lovely book by a writer with wonderful talent who. from the sound of this book. is sensitive. introspective and purposeful. Chermed Life is a beautiful memoir.1 of 1 people found the following review helpful. In a funny touching way...By MicheleThis is a great book for men and women who like stories filled with feelings and funny anecdotes. This is a life trip through family values and a search for Mister Right.She touches on the universal topics of romance. family and loss with heart. wisdom and witt. Jewelry acts as the back-drop for what we can relate to. I loved her conversational style that made me feel as if I was part of the book while I was reading it.
