Pictures in a minute! In the 1950s; 60s; and 70s; Polaroid was the hottest technology company on Earth. They were an innovation machine that cranked out one irresistible product after another. It was even the company after which Steve Jobs is said to have modeled Apple; and the comparison is true. Jobss hero; Edwin Land; Polaroids visionary founder; turned his 1937 garage startup into a billion-dollar pop-culture phenomenon. Instant: The Story of Polaroid; a richly illustrated; behind-the-scenes look at the company; tells the tale of Lands extraordinary and beloved invention. From the introduction of Polaroids first instant camera in 1948 to its meteoric rise and dramatic collapse into bankruptcy in the 2000s; Instant is both a cautionary tale about tech companies that lose their edge and a remarkable story of American ingenuity. Written in a breezy; accessible tone by New York magazine senior editor Chris Bonanos; this first book-length history of Polaroid also features colorful illustrations from Polaroids history; including the companys iconic branding and marketing efforts.
#2545846 in eBooks 2010-07-05 2010-07-05File Name: B0099JIRXU
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