Branding for Nonprofits provides the processes; tools; and thinking needed to brand or rebrand. Author DK Hollandmdash;a pioneer in the fieldmdash;helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas; creating a distinctinve; clear identity that furthers their mission. Inspiring and demystifying; this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. bull; Addresses the connection between branding and fund-raising bull; There are 1.6 million nonprofits in the United States. Stand out from the crowd!Allworth Press; an imprint of Skyhorse Publishing; publishes a broad range of books on the visual and performing arts; with emphasis on the business of art. Our titles cover subjects such as graphic design; theater; branding; fine art; photography; interior design; writing; acting; film; how to start careers; business and legal forms; business practices; and more. While we dont aspire to publish a New York Times bestseller or a national bestseller; we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
#946302 in eBooks 2010-02-19 2010-03-23File Name: B0038LB462
Review
11 of 11 people found the following review helpful. Whereof one cannot speak....By CanticleI bought this book both because of my interest in Cage and the avant garde as well as my love of the critical insights of Kyle Gann.And I was not disappointed. Ganns analysis of this seminal work of the avant garde addresses the social context of the piece as well as the various criticisms of it. And in so doing he makes it clear that this is. as he says. the best known work of the avant garde as well as a very important work from which we can understand much of what came later including minimalism. art "happenings" and indeterminate methods. He correctly positions it as a sort of "urtext" piece much like Stravinskys "Rite of Spring".Gann does this in an eminently readable style with a very complete set of references and a discography (yes. the "silent piece" has been recorded many times). He even gives strategies by which a performer can approach the interpretation of the score.This can be read with equal benefit by academics. musicians and general readers.2 of 2 people found the following review helpful. Get the print version--Kindle does not have imagesBy D. ChalouxYou can read the 5-star reviews about the content of the book. most of which I agree. Its a fascinating exploration of a controversial work by John Cage. But by the end. youll realize that many of our presuppositions are vastly misguided.I have to give this a 3-star rating however because the Kindle edition does not have any of the images in the book. The rights apparently were not obtained for the electronic medium. This is a great disservice to the readers. In addition. there is no warning on the Kindle page that this book is in anyway incomplete. which it is. Yes. the Kindle version is much cheaper. and we pay for it dearly.I highly recommend the book. but if you get it. get the print version.1 of 1 people found the following review helpful. Insightful bookBy CustomerIve been reading about Cage for years. have read most of his books. and have both seen and talked to the man twice (as well as Merce). Hes a hard guy to capture (writers like Thomson thought he schemed to get famous). but this book succeeds and. at the same time. clarifies his sometimes cryptic way of looking at art and life. Regardless of his personality and his attempts to gain notice. his achievements. ideas and art are the best way to judge him. This is not the first book I would recommend if one is just starting to study Cage--"For the Birds" would be better--but for those who enjoy his art and have spent some time with it. no better book exists. Good word and thank you. Kyle.
