[ePub] O Come; All Ye Faithful by Jerry Westenkuehler; John Francis Wade in Arts-Photography

Description

An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy; it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases; examples; and guidelines; Positioning for Architecture and Design Firms provides the entire menu of tools; plus the inspiration needed; for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firms strongest assets into the formulation of a successful long-term plan; this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition; technology; and client expectations. With a wealth of information targeting the subject of positioning; readers will learn: Why the aftershocks of the Great Recession are likely to linger; and what you can do about it in relation to your firms success How the coming generational shift will change the design business What positioning is; and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firms essential purpose How to turn your marketing department into a true marketing system; transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity; including an understanding of how to create the market positioning desired; Positioning for Architecture and Design Firms shows how a design firm—large or small; new or well established—can position itself to gain greater control over its destiny; and reach loftier levels of achievement. Learn about firm types; and match the right type to a firms goals Develop and maintain a firms identity in the marketplace Discover how organizational design and marketing support a chosen firm type