Intended as a comprehensive resource for designers; creative professionals; marketers; and retailers; The Big Book of Packaging contains 384 pages of the most innovative packaging designs from around the world. With over 500 featured designs and profiles of twelve of the worlds leading designers; the book is a must-have resource for anyone interested in the future of packaging and design. In light of the recent lift in environmental consciousness; this volume of the Big Book Series will devote one third of its content to the increasingly important subject of green packaging-showing designers and retailers how to package their products creatively; responsibly; and at low cost; factors that will be reflected in the books own packaging/binding as well.The Big Book of Packaging will appeal to designers; students; marketers; retailers; and aesthetes alike; providing a thorough look at what goes into building an effective package and how to think "outside the box."
#589463 in eBooks 2010-09-09 2010-09-09File Name: B00466H5CK
Review
6 of 6 people found the following review helpful. you will be disappointed. This book is far deeper than any how-to ...By FrankoIf you are a person who thinks "I cant draw" and you are led to conclude that this book will show you what that is about. you will be disappointed. This book is far deeper than any how-to book ever conceived. The author is in fact a sophisticated user of pencil and brush but she realizes that she does not have the gift of a master and is engaged in understanding the leap from competence to excellence by treating art-making as a branch of psychoanalysis. The reader without specialized background will need a glossary to clarify Milners meanings. but her observations shoot directly to the heart of the issue. and she brings great intensity to the art experience. In a short discussion of composition. for example. she discusses the high-voltage produced by small movements of elements in a painting. Much of development is about seeing: I know that my first half-dozen or so art classes were about little else. perhaps because of my own shortcomings; Milner does not overlook "seeing" as an issue in the juxtaposition of conscious and subconscious processes. but I am still processing what she had to say in this area. She would have understood perfectly what Cage is quoted as saying. "When you start working. everybody is in your studio- the past. your friends. enemies. the art world. and above all. your own ideas- all are there. But as you continue painting. they start leaving. one by one. and you are left completely alone. Then. if youre lucky. even you leave." I recommend the book for its insights. but it is not a shortcut to anywhere.1 of 1 people found the following review helpful. Wasnt aiming to learn how to paint but this book struck me hard in a positive way!By Yujie W.Reading this book was like talking to a psychiatrist. At first what she wrote and looking at her drawings was not really mixing harmoniously in my head so after couple chapters I decided to start from the beginning. I grasped her ideas on my second try. I felt like watching myself in a magnifying mirror. I was amazed not only on her slow paced writing style but also on her calm and orderly way of approaching her long dreamt hobby. She is not in rush. she doesnrsquo;t push herself. She had a quality that I did not have. Whenever I started a new hobby I pushed myself too hard that I quickly ended myself burnt out and slowly moved away my attention as soon as I reached my goal. I understood why I did not have a hobby that lasted more than couple of years. FYI. I wasnt aiming to learn how to paint so I am not sure if people buying this book to learn how to paint will appreciate or not.0 of 0 people found the following review helpful. Well Worth ReadingBy JH AchesonAn excellent book by a woman trained in psychoanalysis who reflects on the reasons why she is unable to paint to the standard she requires of herself.
