Ivan Chermayeff said of Logo Theory: "at last somebody actually understands what identity design is all about and how it is accomplished."bull; Learn why certain corporate identities have been used for decades; some for more than half a century; and still look contemporary; while others look dated and tired in only a few years.bull; There principles of identity design that donrsquo;t change; principles that transcend fad and fashion.bull; Discover the four different kinds of corporate identity concepts and how that can help you generate more and better identity conceptsbull; Learn visual techniques that can turn a common concept into an uncommon; even remarkable identity.bull; Avoid the Seven Deadly Sins of Logo Design.bull; Learn all these things without years of fruitless trial and error.With clear; real world examples; all of this is provided in Logo Theory: How Branding Design Really Works. Yoursquo;ll see with your own eyes concepts and principles not found in any other book on branding design.And they work.
#3241311 in eBooks 2016-02-25 2016-02-25File Name: B01DPPWKBS
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