Towering billboards featuring photorealistic portraits of popular cinema stars and political leaders dominated the cityscape of Chennai; in the south Indian state of Tamil Nadu; throughout the second half of the twentieth century. Studying the manufacture and reception of these billboards―known locally as banners and cutouts―within the context of the entwined histories of the cinema industry and political parties in Tamil Nadu; Preminda Jacob reveals the broader significance of these fragments of visual culture beyond their immediate function as pretty pieces of advertising.Jacob analyzes the juxtaposition of cinematic and political imagery in the extra-cinematic terrain of Chennais city streets and how this placement was pivotal to the elevation of regional celebrities to cult status. When interpreting these images and discussing their political and cultural resonance within the Tamil Nadu community; Jacob draws upon multiple perspectives to give appropriate context to this fascinating form of visual media.
#1031833 in eBooks 2009-09-11 2009-09-11File Name: B002G54YHC
Review
0 of 2 people found the following review helpful. If youre interested in the revival of small town life ...By Margaret De MarcoIf youre interested in the revival of small town life. its aesthetics. its economics. its physical character. the real people who inhabit small towns and their struggles to have a community. then read this book. Read it all! Take your time and think about it. Then figure out how to gather all the stories of it past as a prelude to a future.
