In this comprehensive book; Cooney touches on each facet of being a successful newborn portrait photographer. She begins by outlining the foundation of her business model and provides insight for the reader to establish something similar for their business. Defining your target market and ideal customer profile are essential to guiding your business in the right direction. Cooney focuses her business; and this book; on what she calls a ‘boutiquersquo; brand. These are pricier photo shoots and packages; which require more time and care. Working with clients at this level often creates a lasting relationship and hopefully; repeat business. This is where the branding of your business is so important. Not only can it deliver regular clients; but can also inspire important word-of-mouth references. Emphasizing how important it is for a photography studio to have structure and direction to become and remain successful; Cooney walks the reader through many scenarios that have helped form her business. A strong social media presence; creative marketing promotions and repeat customers are the key to standing apart from the competition; therefor remaining vital.
#3900693 in eBooks 2014-08-20 2014-08-20File Name: B00NDI62JY
Review
2 of 2 people found the following review helpful. Very nice sock patterns and seems like it will be a ...By Greta RothVery nice sock patterns and seems like it will be a great book for improvising. The reason I took a star off is that there are only two sizes for each sock; M/8" or L/9"; and it isnt always a simple adjustment to grade to another size. I have small feet; so Im pretty used to adjusting patterns for that; it isnt a deal breaker; it just takes a bit of extra work before I can start knitting.2 of 2 people found the following review helpful. Success!By Stella NemethIve been trying to knit a sock for months now. Three Craftsy classes; one additional online class and THREE BOOKS. There is nothing wrong with any of the teachers or writers. They just were too advanced for me to make any progress.I am not on the last leg of my second sock from this book. What made this book work for me was two things. Clear directions on how to choose a sock size including explaining negative ease. The reasons the last project before this one failed was that it ended up HUGE. This set of socks fit.The second thing this book has that neither of the other books had were THREE PLAIN VANILLA socks. Two kinds of toes. Three kinds of heels. Several cast ons; none of which Id ever tried before. I made a figure eight cast on toe and a short row heel; and like I said. Success!My next project is to fill in the holes in my knowledge of lace knitting. Ive just ordered Wendy Johnsons book on the subject. It should arrive just as I am casting off on this sock.6 of 6 people found the following review helpful. Full of Great Beginner Sock PatternsBy Julia VeddersThis book is perfect for the person who already knows a few basic techniques for toe-up sock knitting wants some basic patterns to get started on using the toe-up techniques. If you want good photos of the toe-up techniques worksheets to plug in the number of stitches for that technique; I would recommend Toe-Up! Patterns and Worksheets to Whip Your Sock Knitting Into Shape. Between these two books; you will have everything you need to become a great toe-up sock knitter.Just be prepared that most of these sock patterns require a solid or semi-solid colored sock yarn to show off the stitch patterns. There are a few that you can use the very popular self-striping or variegated yarn if you dont mind that the pattern doesnt show up so well. If you are more advanced confident in your sock knitting; you may want to try Knitting Socks with Handpainted Yarn. Beware that this book is not a toe-up or beginner book. I just ordered it; so I do not know how many patterns that you would have to convert to toe-up.If you are looking for more advanced patterns; Wendy Johnson has a new sock knitting book coming out soon. I just pre-ordered it. The book is Toe-Up Socks for Every Body: Adventurous Lace; Cables; and Colorwork from Wendy Knits. I cant wait to challenge myself with these more complicated patterns!In conclusion; the variety of good; basic; easy to knit patterns makes it impossible for me to choose a favorite. There are so many I cant wait to knit! The photos of the socks their stitch patterns are amazing. You can see exactly what the patterns are supposed to look like. This book is definitely a great addiction to your sock knitting library as are any of the other books I mentioned.
