This practical guide explains to architects; engineers; designers and other consultants how to establish press plans for firms and for individual projects; and how to actively develop reputation by getting work published in the architectural; engineering and construction press.With quotes; advice and opinions from the industrys key journalists – including expert image generation and selection advice from Gareth Gardner; photo-journalist and past editor of FX and Features editor of Building Design – Effective Press Relations for the Built Environment; offers practical guidance on topics such as:how to approach planning a strategy for a projecthow to write; seek approval; build a target press list and issue the information to magazineshow to speak to the presshow to manage a crisis and handle bad press.With its hands-on approach and comprehensive publications; architectural photographers and PR consultants listings; this book is an invaluable tool for new starters; or larger firms that want to take a more pro-active role in generating their own publicity; while also helping practices to get the most from their press relations consultant.
#4602519 in eBooks 2009-01-23 2009-01-23File Name: B001QKBTQM
Review
0 of 0 people found the following review helpful. Good; but mostly unnecessaryBy K. DavA good book; though it should be noted (and it isnt; hence the 4 stars); that this is a photographic history of the college. I used this book in conjunction with Wellesley College 1875-1975: A Century of Women for research on a grad school project and found it very helpful for providing visual representations of what I was reading in the other book. It somehow made it all seem so much more real.I would recommend for those who need it; but otherwise the images within can largely be found online in the Wellesley College Digital Images Collection; which can be found (for free) through the Wellesley Library web page.8 of 8 people found the following review helpful. Fascinating photographic history of Wellesley CollegeBy Lisa GranlundThis book provides a fascinating walk through the history of Wellesley College in black and white photographs. Each chapter begins with a one page introduction of the chapters theme; followed by well-chosen historical photographs with descriptive captions. The chapters are College Hall and the Early Years; Presidents; Academic Life; Student Life; Traditions; Campus Places; and Wellesleys Motto and Mission.One highlight of the book for me was the chapter on the founding and early history of Wellesley College. Numerous photographs of the interior and exterior of College Hall bring to life the building that housed the college from 1875; when the school opened; until 1914; when College Hall burned to the ground. Behind Tower Court; on the hill where College Hall once stood; Wellesley students of today can see what remains of College Hall - 5 stone pillars erected as a memorial. The photographs and descriptions of this book bring to life that building; the 1914 fire; and the slow process of rebuilding the College after the fire destroyed all classrooms; dormitories; library; and offices in one night.I also enjoyed learning about the origin of some of my favorite places at Wellesley and about the college presidents and professors for whom they were named. Photographed locations include the dormitories and classroom buildings; as well as "Lucys point;" Shakespeare House; and the impromptu ice skating pond in front of the Science Center. It was fascinating to see photographs of campus places from which I have many happy memories filled with women from various points in the Colleges history enjoying the same spots. At the same time; Cohen has included recent additions to the College; such as the Lulu Wang Campus Center and the beautiful new walkway around the reclaimed section of Lake Waban.The writing in the book is informative and concise; giving just enough information to let the reader tie the subjects of the photographs to her prior knowledge of Wellesley. The black and white photographs bring the history of the school to life in crisp detail. One note: Recent graduates looking for photos of their friends will not likely find them here; since the emphasis is more on older photos.The author; Arlene Cohen; is a 1994 graduate of Wellesley College. While a student; Cohen led campus tours; researched and wrote a senior project on Wellesley traditions; and enthusiastically participated in such events as Flower Sunday; Hoop Rolling; and Step Singing. Her knowledge of and affection for the school and the bonds that are created there shine through in this book.
