Storytelling is pop culturersquo;s lsquo;weaponrsquo; of choice to connect; engage and ultimately convince. Every TV ad a compelling movie? Every Facebook post a contagious piece of content? Every infographic a work of art? Yes; please. Tell me where to sign up! Right now; this very minute; a junior copywriter is adding ldquo;storytellerrdquo; to his Facebook profile. There is a gaming developer doing the same on LinkedIn. A PR agent is casually including ldquo;teller of storiesrdquo; in his Twitter bio. Graphic designers; journalists; editors; broadcasters; coders; model makers; set designers; ginormous brands; ocean explorers; astronauts; schoolteachers; CEOs; marketing directors; creative consultants and trend watchers are peppering their websites; blogs and email signatures with the word ldquo;storytelling.rdquo; In Storytelling on Steroids; editor and adman John Weich finds out why. Where did all this storytelling come from? Why are so many professionals suddenly so eager to spread the storytelling gospel? And who blazed the trail for an Age of Storytelling in mainstream communication? In his compact; fast-moving book; Weich explores the iconic brands; cultural movements and social technologies that have contributed most to storytellingrsquo;s rise in mainstream creativity and communication. Along the way; he calls out countless pop culture darlings to make his case: Batman; Banksy; Tomb Raider; TED Talks; Radiohead; Jay-Z; BMW and New York Times infographics. He even raves about a powerful little campaign about the worst hotel in the world. What wersquo;re experiencing isnrsquo;t a radical new movement but a storytelling renaissance; one fueled by addictive technologies; the abundance of choice and hellip; you! You and the billion others engaged in the most massive and shamelessly personal storytelling experiment in the history of humankind: social media.
#1090388 in eBooks 2015-09-17 2015-09-17File Name: B015FWL7MC
Review
13 of 13 people found the following review helpful. Bare bones pattern diagrams-- great for historical costumer. not for the I Love Mr. Darcy fansBy C. F.Great layout. very polished appearance. Wish there were more photos of the dresses that were patterned-- there is a simple line drawing and a detail shot photo from the dress. Still. I dig it. Its very bare bones-- I love original pattern diagrams. so that doesnt bother me. but if youre expecting Pride and Prejudice with instructions on how to make and trim it. youre better off with a commercial sewing pattern. This is a book for the historical costumer/researcher looking for original material and info. The patterns are very basic with minimal description. My one complaint is that the diagrams should have been cleaned up a bit-- I dont mind that theyre by hand. but it looks very hastily done with wavering lines.11 of 11 people found the following review helpful. This is a Must Have Stunning Collection of Regency Period Garments and PatternsBy Livia RoseThis book contains a short general history of the 19th century Regency Period; along with an introduction. There are photos of the original garments and colored engravings representing the garments. Each garment has an over view of detailed description. This book includes 26 flat patterns of ladies gowns. jackets. spencers. ball dresses and other garments from 1800 thru 1830; including one Quaker Gown Pattern and four under garment patterns; two chemise. one Corset. and one of Short Stays. "Every pattern is drawn to scale from existing Regency garments that have not been previously documented and in some cases. never displayed before." The line drawings are very clear and precise. Further reading references include the authors: Janet Arnold. Cristina Barreto. Nancy Bradfield. Elizabeth Friendship. Katell Le Bourhis. Lucy Johston. and Norah Waugh. Museums. UK and US suppliers are also listed.39 of 39 people found the following review helpful. Amazing Regency Fashion Resource - Lots of patterns and images!By jamieMost costuming books feature a wide range of time from mid 1700s to mid 1800s. And that is ok. but this book FOCUSES on the singular period that is commonly refereed to as Empire. Regency. Federal. Directoire. Georgian among others. If you are an experienced stitcher and are familiar with how to blow up and size a pattern using a grid. this is a phenomenal book. Well. it is a phenomenal book even if you arent.There are sparse construction instructions. if any. but there are intense details about each garment. And all I can say is wow that there are so many patterns! The average regency sewing pattern costs 15 bucks. and you get 20 ... you do the math! The garment examples range from chemises to stays. gowns and redingotes. Its a whole wardrobe. If you already own Waugh and Arnold. this is a very fresh book for the period stitcher who is hungry for more Regency research. Good stuff. Tons of color pics.So buy this book for the patterns and then use the Regency Ladies Fashion Plate book to get trimming. color and detail ideas. and then use the period fabric examples books to get a good idea of period cloth to use. There ya go. regency just got easy. :)
