ldquo;There has never been a better book about hip-hophellip;a record-biz portrait that jumps off the page.rdquo;mdash;A.V. ClubTHE INSPIRATION FOR THE VH1 SERIES THE BREAKSThe Big Payback takes readers from the first $15 made by a ldquo;rapping DJrdquo; in 1970s New York to the multi-million-dollar sales of the Phat Farm and Roc-a-Wear clothing companies in 2004 and 2007. On this four-decade-long journey from the studios where the first rap records were made to the boardrooms where the big deals were inked; The Big Payback tallies the list of who lost and who won. Read the secret histories of the early long-shot successes of Sugar Hill Records and Grandmaster Flash; Run DMCs crossover breakthrough on MTV; the marketing of gangsta rap; and the rise of artist/ entrepreneurs like Jay-Z and Sean ldquo;Diddyrdquo; Combs.300 industry giants like Def Jam founders Rick Rubin and Russell Simmons gave their stories to renowned hip-hop journalist Dan Charnas; who provides a compelling; never-before-seen; myth-debunking view into the victories; defeats; corporate clashes; and street battles along the 40-year road to hip-hops dominance.INCLUDES PHOTOGRAPHS
#2845443 in eBooks 2011-09-17 2011-09-17File Name: B005SQFEOI
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