Implement the same principles that shaped Apples approach to design Apple sees design as a tool for creating beautiful experiences that convey a point of view down to the smallest detail--icirc;from the tactile feedback of keyboard to the out-of-the-box experience of an iPhone package. And all of these capabilities are founded in a deep and rich embrace of what it means to be a designer. Design Like Apple uncovers the lessons from Apples unique approach to product creation; manufacturing; delivery; and customer experience. Offers behind-the-scenes stories from current and recent Apple insiders Draws on case studies from other companies that have mastered the creative application of design to create outrageous business results Delivers how-to lessons across design; marketing; and business strategy Bridging creativity and commerce; this book will show you to how to truly Design Like Apple.
#3780138 in eBooks 2011-11-01 2012-04-10File Name: B007Y39MC8
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