In this lavish full-color volume featuring 225 photographs; Taavo Somer; the creative mind behind Freemans; the iconic New York City restaurant; barber; menswear shop; and bespoke tailor; reveals the creative process behind the development and design of the "rustic-luxe" and holistic approach of this cultural phenomenon and pioneering brand.Nestled in a secluded alleyway off Rivington Street on Manhattanrsquo;s Lower East Side; Freemans Restaurant is an oasis of calm; beauty; and exquisite food in a crowded; chaotic city. Founded by Somermdash;one of the defining figures in the New York social and design culture for more than a decademdash;this one-of-a-kind eatery with rustic deacute;cor has redefined New York dining since its opening in 2004. A dozen years later; Somerrsquo;s vision has extended to other eateries and bars such as his restaurant; ISA; in Williamsburg; which references 1970s California; and the Rusty Knot; a nautical-themed dive bar in the West Village; as well as a menrsquo;s clothing line and bespoke tailoring services; a barbershop model that has been emulated the world over; and an organic approach to interior design that speaks to the soul.Somer was the first to establish the now popular "lumberjack chic" style; the interior of his bars and restaurantsmdash;with furnishings handcrafted by the designer in his unique; signature stylemdash;harken back to the beauty and simplicity of more rustic times. Now; in his first book; Somer opens the doors to the Freemans world. With an elegant; sumptuous design and dozens of color photographs shot specifically for the book; Freemans showcases the interiors of his numerous Freemans ventures; other restaurant spaces hersquo;s conceived and owns; as well as the classic; superbly tailored American-made menrsquo;s clothing; bespoke suits; barbershop; and food and drink that comprise Somerrsquo;s iconicmdash;and now much-copiedmdash;style.Somer reveals the inspiration behind Freemansmdash;including the restaurant down the alley; acclaimed menswear store Freemans Sporting Club; and the pioneering Freemans Sporting Club Barbershopmdash;sharing the story of his evolution as an architect; designer; and tastemaker; from his rural Pennsylvania childhood to his architectural apprenticeship in Minneapolis to his arrival in New York; where at first he designed t-shirts and threw parties in a Financial District strip club. Freemans also takes fans into the nineteenth-century farmhouse in upstate New York he renovated and landscaped; inside his restaurant ISA; and bar the Rusty Knot; and across the world to the Freemans Sporting Club store in Tokyo; the remarkable four-story townhouse he designed; which has rarely been seen by an American audience.A comprehensive exploration of Somerrsquo;s singular vision; Freemans will appeal to the many devotees of the Freemans world; as well as lovers of fine living through its exploration of design; dining; architecture; gardens; and menrsquo;s fashion.
#800152 in eBooks 2016-09-01 2016-09-01File Name: B01LDYLGWW
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