Following the success of prominent feature films shot on location; including Tolkienrsquo;s wildly popular The Lord of the Rings; New Zealand boasts an impressive film tourism industry. This book examines the relationship between New Zealandrsquo;s cinematic representation - as both a vast expanse of natural beauty and a magical world of fantasy on screen - and its tourism imagery; including the ways in which savvy local tourism boards have in recent decades used the countryrsquo;s film representations to sell New Zealand as a premiere travel destination. Focusing on the films that have had a strong impact on marketing strategies by local tourist boards; Touring the Screen will be of interest to all those working and studying in the fields of cinema; postcolonial history; and tourism studies.
2011-04-27 2011-04-27File Name: B01A27TKJM
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