With roughly half of all income for non-profit arts organizations in the United States coming from earned revenue rather than donations and state funding; the issue of pricing is paramount to success in the arts industry; yet pricing is not covered in any existing textbooks. How should prices differ between ordinary and premium seating? How much of a discount in admission should be offered through membership or season subscription? When does it make sense to partner with organizations to offer discounts?Arts managers; whether working in the performing arts; museums or festivals; and whether in the commercial; non-profit; or state sector; need to make informed decisions on the prices they set. This accessible text provides the first concise; practical; non-technical guide for setting prices in the arts industry. Offering a practical introduction to pricing; this book is perfectly suited to students studying arts management /administration as well as new managers working in the creative and cultural industries.
2014-07-04 2014-07-04File Name: B00LLRX2TC
Review
0 of 0 people found the following review helpful. For locals;history peopleBy AmpicoRare photos; very personal memories of this culturally rich community0 of 0 people found the following review helpful. A treasure to readBy Marianne BryantThe pictures are amazing- a step back in time to a tiny little piece of CT that had so many amazing people with so much to offer the world. Very well written and an enjoyable book
