For a full list of entries and contributors; a generous selection of sample entries; and more; visit the The "Advertising Age" Encyclopedia of Advertising website.Featuring nearly 600 extensively illustrated entries; The Advertising Age Encyclopedia of Advertising provides detailed historic surveys of the worlds leading agencies and major advertisers; as well as brand and market histories; it also profiles the influential men and women in advertising; overviews advertising in the major countries of the world; covers important issues affecting the field; and discusses the key aspects of methodology; practice; strategy; and theory. Also includes a color insert.
#687522 in eBooks 2009-10-30 2015-05-12File Name: B00ZV6KHN8
Review
2 of 2 people found the following review helpful. The Murderous GazeBy Thomas HoI already owned a copy of the book in question when I learned that a new edition of the same book came out; with a new chapter on "Marnie＂.I always find William Rothmans reading of Hitchcock fascinating; and that is why I didnt hesitate to procure the new edition even though the price ($95) is nothing short of exorbitant. I must say I was disappointed to know ; upon receiving the book; that the frames taken from "Marnie" are in black and white instead of in color; given the price of the book. Color is of great importance to "Marnie"; and Mr Rothmans reading of Hitchcock is very microscopic; if that is the word; needing verification from the actual frames taken from the movie. That is why it is so important to have the frames from "Marnie" to be in color; as I am sure even Mr Rothman would agree. In all fairness I have to add that the writer improved the quality of the frames taken from the black and white pictures.I would like to see see Mr Rothman do a lengthy chapter; if not a whole book; on "Vertigo"; with frames taken from the movie in color; of course. I am a great fan of his.0 of 0 people found the following review helpful. Five StarsBy Elaine IndrusiakA fundamental work in Hitchcock studies!
