Design thinking; the label given to the acts of designing; has become a paradigmatic view that has transcended the discipline of design and is now widely used in business and elsewhere. As a consequence there is an increasing interest in design research. This is because of the realization that design is part of the wealth creation of a nation and needs to be better understood and taught. The continuing globalization of industry and trade has required nations to re-examine where their core contributions lie if not in production efficiency. Design is a precursor to manufacturing for physical objects and is the precursor to implementation for virtual objects. At the same time; the need for sustainable development requires the design of new products and processes; which feeds a movement towards design innovations and inventions.The papers in this volume are from the Fifth International Conference on Design Computing and Cognition (DCCrsquo;12) held at Texas A M University; USA. They represent the state-of-the-art of research and development in design computing and design cognition. They are of particular interest to researchers; developers and users of advanced computation in design and those who need to gain a better understanding of designing.
#1935214 in eBooks 2014-12-05 2014-12-05File Name: B00RVZLS94
Review
1 of 1 people found the following review helpful. "Subscribe Now" -- a must-read for anyone in theatreBy Norman MarkDanny Newman has created the template for promoting and saving theatres; operas and symphonies. "Subscribe Now" remains a must-read for anyone interested in saving theatres through subscription memberships. It could mean the difference between limping along in poverty and triumphing over current economic adversities0 of 0 people found the following review helpful. Right on timeBy A. WalkerI had gotten this book within 24 hours of buying it. I am so happy that I can start my class on the right foot.Plus it was 50% cheaper than book stores.16 of 16 people found the following review helpful. Danny Newman is my godBy A CustomerAs the volunteer box office manager for a small theater company in the Midwest; I have found Mr. Newmans book the single most valuable arts marketing book Ive ever read. It is filled with many wonderful; practical ideas to help a company bring in an audience. Ive used many of his suggestions to build our subscription by 25% a year for the last three years. Newman provides clear directions to put his ideas into practice. His Keep It Simple Stupid style is easy and often amusing to read; and he provides a wealth of examples for the non-professional marketer (me). *Most* important; this book brims with optimism. When confronted with kindly but dim-witted audience members and tempermental artistic directors; Mr. Newman is the little voice that says "You can do this; and it will be great!" I love you; Danny.
