A lavish; gorgeously designed full-color collection that showcases the designs of Dorothy and Otis Shepard; two groundbreaking giants of early twentieth-century American advertising.Dorothy and Otis Shepard are the unsung heroes of early twentieth-century North American visual culture. Together; they were the first American graphic designers to work in multiple mediums and scales with equal skill and vision; and their work remains brilliant; yet their names are little known today.Dorothy and Otis chronicles their story in detail for the first time. It explores the Shepardsrsquo; penchant for abstraction and modernism; and shows how the advent of billboard advertising inspired their creativitymdash;large campaigns that matched the grandeur of their lifestyle. Throughout; it demonstrates how their influence touched all aspects of consumer culturemdash;from collaborating on the packaging for Wrigleyrsquo;s Gum and designing uniforms and logos for the Chicago Cubs to planning and promoting the resort island Catalina; where Stan Laurel; Oliver Hardy; Clark Gable; and other celebrities frequented.Dorothy and Otis illuminates their personal lives as well; from their origins and early years to the eventual dissolution of their marriage. As it brings to life these pioneering artists and their momentous partnership; it elevates them to their rightful place in popular culture and makes clear how their legendary work reflected and exemplified the American Dream.
#1678466 in eBooks 2014-07-31 2014-07-31File Name: B00IC2WXVM
Review
63 of 65 people found the following review helpful. Useful but dont make this your only resourceBy Heather LeighThis book is a useful resource because of its simplicity. Its easy to flip back and forth to find templates for things like consignment agreements and the like. I would agree with another reviewer; however; that the book is biased having been written by young gallerists working in New York for only the past decade or so.It offers a picture of the way galleries on the East Coast function at the moment. This is evident in the many quotes along the margins by few artists but more often gallery owners. I found some of these comments to reveal a disparaging - even snotty - tone about working with artists; despite the fact that artists are the people who create the work keeping them in business. It is helpful to know that these attitudes exist because you may have to face them in your career.Look for other more encouraging resources in addition to this book. I recently picked up "How to Survive and Prosper as an Artist: Selling Yourself Without Selling Out." In tone; this is a much more empowering book and it has a great many more resources contained within its pages and appendices. The author; Caroll Michels has been working with artists throughout the country (not just in the distorted East Coast art scene) since the 1970s. The book has been through several editions and has clearly been updated and expanded to reflect the changes to the art world. In that sense; a greater depth and breadth of experience is brought to bear on the topic.How to Survive and Prosper as an Artist: Selling Yourself Without Selling Your Soul4 of 4 people found the following review helpful. I recommend this book to EVERY person that wants to make ...By S. B.If youre buying this for a class; drop the class and just buy this book instead! I recommend this book to EVERY person that wants to make a career out of their art. Its thorough and full of fantastic and helpful information. The quotes in the side are often good food for thought as well.2 of 2 people found the following review helpful. This book is helpful but also seems like all of this info online nowBy KatieThis book is helpful but also seems like all of this info online now. Great purchase for art school students
