The influence of dance upon consumers has long been understood by advertisers. This work investigates the use of black social dance in television advertising. Covering the 1950s through the 2010s in the United States; dance is shown to provide value to brands and to affect consumption experiences. An interdisciplinary work drawing upon anthropological; phenomenological and cultural theoretical approaches; the text provides a theory of dance for a culture that has consistently drawn upon African-American arts to sell products.
#839300 in eBooks 2012-03-08 2012-03-08File Name: B007IJPU24
Review
3 of 3 people found the following review helpful. George T. Simon-foremost authority on the big bands.By D. CooperMr. Simon gives great background on the big and not so big swing bands. I read the hardback version way back in the early 1980s. His personal relationship with many of the leaders and musicians gave him a front row seat to many live shows. As a writer for Downbeat he had access to anyone and everyone that played in that great era of American music. He played drums also so the musicians felt at ease with "one of their own" so inside interviews of the band leaders from their musicians really adds color to each bands review. Another great book by George T. Simon is his book on Glenn Miller whom was a personal friend to Mr.Simon. If you are a fan or just curious about the big band era this book is a must!2 of 2 people found the following review helpful. This book reminders her of the music she loved during her early-married lifeBy ReviewerJust what I wanted. I read to my 97-year-old mother and finding appropriate material is important. She was a young married during the WWII years. I was born while Dad was overseas. This book reminders her of the music she loved during her early-married life.1 of 1 people found the following review helpful. If you love the music. youll enjoy the book !By James E. DuvallA meticulous masterpiece of a book on an era of American music that will never pass our way again.
