The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture;" advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society; for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations; images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention.Imaging in Advertising explores how the verbal and visual work together to build a discourse of advertising that speaks to audiences and has the power to move them to particular thoughts and actions. In this book; Fern L. Johnson presents a series of case studies exploring important advertising images--racial connotations in cigarette advertising; representations of cultural diversity in teen television commercials; metaphors of the face appearing in ads for skin care products; language borrowed from technology to sell non-technology products; and the illusion of personal choice that is promoted in many Internet web sites. Johnson argues that examining the interplay of verbal and visual images as a structured whole exposes the invase role of advertising in shaping culture in 21st century America.
#1013274 in eBooks 2012-08-29 2012-08-01File Name: B008U9TC4S
Review
12 of 12 people found the following review helpful. 1893 Worlds FairBy BudI purchased this photographic record as an accompaniment to the "Devil in the White City" as others have done. I own an original copy of the "Photographs of the Worlds Fair" published and sold by subscription only by the "Werner Company" of Chicago. The copyright is 1894. The photographs in the Dover publication are far superior as to clarity as one would expect. The difference is the amount of photos taken of the various participants from around the world in my copy. There are 175 pages of photographs. many with multiple photos.As a child in the 1940s. I grew up in Hyde Park/Jackson Park area and visited the "Palace of Fine Arts". AKA. "Museum of Science and Industry" many times and not until I read "The Devil in the White City" and the Dover photographic record did I realize how important the fair was to the city and to the world. These two books are well worth the purchase price.5 of 5 people found the following review helpful. Comprehensive coverageBy Shakey FanThis is an okay pictorial collection of White City photographs. None were new to me. though. My chief complaint is that all of the most striking photographs are blown up to span two pages-- which means theyre cut right down the middle. I would have been happier with photographs oriented vertically to maximize the space on one page while preserving the image.0 of 0 people found the following review helpful. Wish I had seen this!By ewThis is a perfect companion to The Devil in the White City! Being able to see photographs as the buildings and grounds are described is fabulous. What an amazing feat!
