[audiobook] The Culture of Jazz: Jazz as Critical Culture by Frank A. Salamone in Arts-Photography

Description

Museum Strategy and Marketing is the most comprehensive and level-headed presentation of its subject I have come across. The authors are sophisticated marketeers who really understand the differences between market-driven businesses and mission-driven museums. The book is not about selling widgets; its about building museum audiences and strengthening institutions. - Robert P. Bergman; director; The Cleveland Museum of Art In a long-awaited answer of one of museums most pressing challenges; Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue; audiences; and resources while maintaining and advancing mission. In this first and only guide to planning strategy and marketing for museums; they offer an in-depth; hands-on guide to developing successful museums. The authors explain the strategic relationship between missions; audience and funding--and how managing this relationship is vital for a successful museum--and reveal how marketing tools can be used to grow healthy; vibrant museums. The books encyclopedic approach covers everything museum managers need to know--from strategic planning and budgeting to advertising; media relations; and fundraising--providing them with the tools to create and nurture a thriving museum.