[ePub] The Devil is an Ass by Ben Jonson at Arts-Photography

Description

Acknowledging that there is much more to building a successful photography business than taking great pictures; this manual shows how to build and run a thriving boutique baby photography studio. All aspects of the business end of a studio are explained; from designing an advertising campaign and planning a successful sales cycle to establishing effective operational and customer service processes. In addition to the back-office details; strategies for creating stunning imagesmdash;including working with emotional moms-to-be; nervous first-time parents; and finicky babiesmdash;are clearly presented. The low-volume; high-dollar nature of a studio specializing in baby photography can be challenging; but this road map to success will keep photographers working with clients from the first pregnancy shot to the first day of school and beyond.