Lehigh Acres emerged from an expanse of southwest Floridas wild lands due to the vision of industrialist; inventor; and self-made millionaire Leonard Lee Ratner and his business partners in the Lee County Land and Title Company. For Ratner; southwest Florida represented a land of opportunity. In 1952; he purchased Lucky Lee Ranch in eastern Lee County as a means to maintain his fortune; however; a chance meeting in Miami with Gerald Gould; a young advertising executive; forever changed the future of this Florida ranchland. They formed a company; began subdividing the land; and devised a marketing plan to attract buyers from the Midwest and Northeast by selling dreams in "a golden land of opportunity" and touting an average temperature of 74 degrees. Soon; roadways; model homes; the Lehigh Acres Country Club and Motel; and an ultramodern auditorium brought the community to life. As the decades moved on; the companys holdings grew to 60;000 acres; making Lehigh Acres one of the largest subdivided communities in the nation. Rich in natural beauty; amenities; and activities; the dynamic marketing team convincingly sold many on the idea "that you neednt be a millionaire to live like one" in Lehigh Acres.
#3003089 in eBooks 2014-08-28 2014-08-28File Name: B00O1YTM1O
Review
0 of 1 people found the following review helpful. Five StarsBy maria victoria pitaBerger is...Berger!0 of 1 people found the following review helpful. Five StarsBy DapplegrayGreat Book.0 of 2 people found the following review helpful. a great photograpy bookBy ajgthis is a beautiful book. if you like artistic black and white photgraphy then check this book out. i had to buy for a bw photograpy class in college but i am so glad we had to buy it. its also a fun coffee table book. there are some amazing photos in here and some good inspiration for the aspiring photographer.
