From the 1920s through the 1950s; two individuals; Joseph Urban and Norman Bel Geddes; did more; by far; to create the image of “Americardquo; and make it synonymous with modernity than any of their contemporaries. Urban and Bel Geddes were leading Broadway stage designers and directors who turned their prodigious talents to other projects; becoming mavericks first in industrial design and then in commercial design; fashion; architecture; and more. The two men gave shape to the most quintessential symbols of the modern American lifestyle; including movies; cars; department stores; and nightclubs; along with private homes; kitchens; stoves; fridges; magazines; and numerous household furnishings.Illustrated with more than 130 photographs of their influential designs; this book tells the engrossing story of Urban and Bel Geddes. Christopher Innes shows how these two men with a background in theater lent dramatic flair to everything they designed and how this theatricality gave the distinctive modernity they created such wide appeal. If the American lifestyle has been much imitated across the globe over the past fifty years; says Innes; it is due in large measure to the designs of Urban and Bel Geddes. Together they were responsible for creating what has been called the “Golden Agerdquo; of American culture.
#2685221 in eBooks 1991-02-14 1975-08-31File Name: B001G60F34
Review
0 of 0 people found the following review helpful. Five StarsBy robert bowlingGreat book great price would buy from again1 of 1 people found the following review helpful. Lathrop book another winner.By P. MaurerArcadia Publishings Images of America books are delightful photographic glimpses into the past. The new book on Lathrop; California is no exception. Its an informative collection of text and images showing another piece of our rich California history. As a lover of old photos; this "photo album" look at the establishment and growth of Lathrop was enjoyable to read.
