As mensagens visuais satilde;o onipresentes em nossa vida diaacute;ria; nos bombardeando a todo momento; tentando nos persuadir e influenciar nosso comportamento. A induacute;stria da publicidade eacute; um gigante que hoje movimenta o valor anual surpreendente de um estimado trilhatilde;o de doacute;lares. Seraacute; que todo esse desembolso eacute; soacute; um desperdiacute;cio ou seraacute; que somos mais suscetiacute;veis agrave;s influecirc;ncias da publicidade do que acreditamos ser? Qual eacute; o poder secreto da publicidade? Como ela tenta influenciar nosso comportamento?Este livro analisa a publicidade aleacute;m do poder de persuasatilde;o de suas imagens. Nele; vocecirc; encontraraacute; explicaccedil;otilde;es; descriccedil;otilde;es; anaacute;lises e criacute;ticas sobre 33 teacute;cnicas psicoloacute;gicas que satilde;o normalmente empregadas na publicidade. Algumas delas satilde;o faacute;ceis de serem identificadas; mas outras satilde;o mais obscuras e insidiosas. Todas as teacute;cnicas satilde;o fundamentadas em um magniacute;fico cataacute;logo de exemplos do que haacute; de melhor na publicidade atual e em informaccedil;otilde;es cientiacute;ficas sobre os princiacute;pios psicoloacute;gicos de seu funcionamento. Este natilde;o eacute; soacute; um livro dirigido aos profissionais e estudantes dos campos da comunicaccedil;atilde;o e do desenho; mas tambeacute;m uma valiosa reflexatilde;o sobre a sociedade moderna para qualquer pessoa que queira entender como a publicidade influencia nosso comportamento de modo inconsciente.Marc Andrews es psicoacute;logo; director de arte y disentilde;ador. Maacute;ster en Ciencias del Comportamiento y en Disentilde;o graacute;fico y editorial; ha investigado las dimensiones retoacute;rica; semioacute;tica y psicoloacute;gica de la argumentacioacute;n visual.Matthijs van Leeuwen es profesor de Persuasioacute;n e influencia social en la Radboud University de Nimega; Paiacute;ses Bajos. Su labor investigadora estaacute; centrada en la generacioacute;n de cambios en el comportamiento a largo plazo mediante teacute;cnicas participativas de persuasioacute;n.Rick van Baaren es profesor de Cambio conductual y sociedad en la Radboud University de Nimega; Paiacute;ses Bajos. Sus trabajos; publicados en diversas revistas cientiacute;ficas internacionales; se centran en las diferentes teacute;cnicas; conscientes e inconscientes; de influencia en el comportamiento.
#131623 in eBooks 2016-06-02 2016-06-02File Name: B01FYF59MY
Review
45 of 45 people found the following review helpful. Finally!By Susan B.I have been obsessed with mandalas for awhile. Ive drawn my own. but really wanted more instruction. Ive bought three books and was extremely disappointed in all of them. For one thing. all were too complex and dense. One was not actually about drawing mandalas at all. One had really confusing instructions so I couldnt proceed after a certain point. And the third was all about theory and psychology. I wanted clear instructions on how to DRAW mandalas.I stumbled onto Kathryns 100Mandala website and was blown away by her YouTube videos. They made the process so simple. For the first time. I was able to understand Sacred Geometry mandalas. like the Seed of Life.Kathryns new book seemed expensive. so I postponed purchasing it. But after going through her whole site and looking inside the book on . I took the plunge.It was worth every penny! This is a gorgeous book. packed full of practical information on HOW to draw mandalas. Not theory. but practical. easy to understand instruction ... on all kinds of mandalas!This book is EXACTLY what I have been seeking. Kathryn has a great gift as a teacher. She knows how to simplify complex material. such as math concepts. for creating certain types of mandalas. In this book. she teaches how to create a variety of mandalas and spiritual symbols step-by-step.Attached is my first attempt after reading the beginning instructions for a freehand mandala. [UPDATE: I am adding a second mandala I drew last night based on the instructions in Chapter 2. Note that I dont think I have ever gone this far in a How To art book. But following the instructions (and following the encouragement of Kathryn to add my own ideas) is making my heart sing!]I really love that she keeps it simple with just enough detailed explanation.If you want to learn how to draw mandalas. you wont find a better book than this. In fact. I usually prefer videos. but these instructions and pictures are really clear.100% Recommended!1 of 1 people found the following review helpful. A wonderful and insightful book!By a2readerbeaderAll you have to do is look at the beautiful and colorful cover of this book to know that there are even more treasures inside! One of the key words is "guidebook." and thats what this book is. a guide to creating mandalas of all kinds. I have been making mandalas for a long time and I learned several new techniques. especially collage mandalas. that really stimulated me. I like that the steps to making mandalas are very clear and straightforward. Most of all. I liked that color was used in such an expressive way (also one of the key words in the title). Color soars in this book. both subtle and bold. and you just want to look at all the beautiful ways it is used. how it is interpreted. and how you can add it to your mandalas to give them special meaning. This book will deepen your mandala practice and beckon you to spend time enjoying all that it offers.0 of 0 people found the following review helpful. This book is a work of art in itself.By CAROL MBeing a member of the 100 Mandalas community. this was an eagerly awaited book for me last year. When my first copy arrived. I was surprised at the beauty of this book with its many illustrations for creating Mandalas. The book is a work of art in itself. Kathryn takes us through the step by step process of creating many versions of the mandala. across various cultures and styles. There are no assumptions made that one can already draw. or understand how to use color. The essence of creating a Mandala is the beginning point. and Kathryn clearly shows us how to move through to its completion. This book continues to inspire me to take my Mandala practice to the next level. to challenge my skills. and this is generously illustrated with her inclusion of Mandalas by other artists. This is always the book I refer people to who are attracted to trying out their own interest in creating a Mandala for the first time. or who want to expand their creative skills into new directions..
