The business marketing genius at the forefront of todays entertainment marketing revolution helps corporate America get hip to todays new consumer-the tan generation - by learning from hip-hop and youth culture. "He is the conduit between corporate America and rap and the streets-he speaks both languages." -Jay-Z "Its amazing to see the direct impact that black music; videos and the internet have had on culture. Ive seen so many people race to the top of pop stardom using the everyday mannerisms of the hood in a pop setting. Its time to embrace this phenomenon because it aint going nowhere!" -Kanye West When Fortune 500 companies need to reenergize or reinvent a lagging brand; they call Steve Stoute. In addition to marrying cultural icons with blue-chip marketers (Beyonceacute; for Tommy Hilfigers True Star fragrance; and Justin Timberlake for "lovin it" at McDonalds); Stoute has helped identify and activate a new generation of consumers. He traces how the "tanning" phenomenon raised a generation of black; Hispanic; white; and Asian consumers who have the same "mental complexion" based on shared experiences and values. This consumer is a mindset-not a race or age-that responds to shared values and experiences; rather than the increasingly irrelevant demographic boxes that have been used to a fault by corporate America. And Stoute believes there is a language gap that must be bridged in order to engage the most powerful market force in the history of commerce. The Tanning of America provides that very translation guide. Drawing from his companys case studies; as well as from extensive interviews with leading figures of multiple fields; Stoute presents an insiders view of how the transcendent power of popular culture is helping reinvigorate and revitalize the American dream. He shows how he bridges the worlds of pop culture; brand consulting; and marketing in his turnkey campaigns offers keen insight into other successful campaigns-including the election of Barack Obama-to illustrate the power of the tan generation; and how to connect with it while staying true to your core brand.
#684232 in eBooks 2011-03-29 2011-03-29File Name: B004QO961A
Review
0 of 0 people found the following review helpful. Not enough artBy Pokeberry MaryI would have liked more examples of the art itself and less of the bio. which is a subjective thing I think. I didnt finish reading the first chapter. :(0 of 0 people found the following review helpful. So so so boring. Reads like the kind of book that would ...By Susie SSo so so boring. Reads like the kind of book that would have been a good New Yorker article. but got expanded beyond its natural format0 of 0 people found the following review helpful. which was wonderful. as it was a giftBy roarnanaThe book arrived far more quickly than estimated. which was wonderful. as it was a gift.The book was a smaller size than the one I saw in Scotland. and that was disappointing. as the illustrations are nicer in a larger format. However. I think that the title of the one I really wanted was Mrs. Delany. Her Life and Times. so the error was mine.The gift recipient was happy.
