[ebooks] The Physics of Brand: Understand the Forces Behind Brands That Matter by Aaron Keller; Renee Marino; Dan Wallace in Arts-Photography

Review

3 of 3 people found the following review helpful. Valuable for Larger CompaniesBy Dan WThis was an interesting book with many helpful graphics. However. this book is specifically for people in a larger company which has many products under the same brand - definitely not for a smaller company.1 of 1 people found the following review helpful. Highly recommend. Thoughtful with easy to digest ideas and conceptsBy Stephen DupontI found this book both strong on theory. as well as strong on offering practical advice that I could incorporate into my work as a branding and marketing communications professional. As I read it. I was struck by this thought: We as marketers need to keep bringing our work back to what matters most -- people. While everything in our world is going digital. we cannot forget that brands are living. breathing conversations/experiences that add value to our lives and the environment (culture) in which we live. Brands are not something we do to someone else. Brands are something we share with each other. and in sharing. we glean value. Well done. Highly recommend. Thoughtful with easy to digest ideas and concepts.1 of 1 people found the following review helpful. This book is helping me make stronger connections with my clients.By Rob DaltonAs a B2B brand therapist. I found "The Physics of Brand" clearly (and cleverly) explained the science behind much of the guidance I bring to my clients. Theres a ton of valuable. albeit geeky stuff in every chapter. But this book does more than transfer knowledge; it actually helps me make stronger connections with my clients. Now. rather than asking my clients to "trust" my knowledge. intuition and experience that support the guidance I prescribe. I am armed with "Physics" which validate my recommendations and create confidence. And that makes all the difference.