This inside look at the production of 20th century television commercials begins with a review of advertisingrsquo;s beginnings going through the 1960s and early 1970s. The author; a career ldquo;Mad man;rdquo; recounts lightheartedly his experiences on commercial productionsmdash;both live and filmmdash;in theaters and studios in New York City; at LBJrsquo;s ranch; on the White House lawn; along Romersquo;s Appian Way; in Lady Astorrsquo;s dining room and on the Tryall Golf Course in Jamaica; among other places. The technical (and people) challenges involved in producing high-end commercials for major corporations are given in often funny detail.
#1422729 in eBooks 2015-10-12 2015-10-12File Name: B01B0MOS0O
Review
0 of 0 people found the following review helpful. Easy read; well organizedBy Lisa Joy JoyThis book was full of insightful; historic symptoms brought in by the intersecting roles of fashion. Easy read; well organized; and clear.0 of 0 people found the following review helpful. Fashion Historians Should Enjoy Haulmans AnalysisBy Robbie K. GillInteresting. I had a professor who loved analyzing the role that fashion played in American and European history. This book definitely examines the impact of fashion on the politics of early America. Im not sure Haulman is convincing; but she presents an interesting lens.0 of 0 people found the following review helpful. I really loved this book and use it regularly in course on ...By kathleen franzI really loved this book and use it regularly in course on material culture in America. Haulman digs deep and offers a nuanced analysis of the cultural and gender politics of fashion in early America. Its thought-provoking and students -- both undergraduates and graduates -- have really enjoyed it.
