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The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy

[ePub] The Tanning of America: How Hip-Hop Created a Culture That Rewrote the Rules of the New Economy by Steve Stoute at Arts-Photography

Description

What happens to people like me who were once "pop" stars? Am I destined for a life of daytime television appearances; reunion tours and well-meaning strangers struggling to recognize me before hesitatingly asking "didnt you use to be Marc Almond?" Despite an impending 45th birthday; a milestone age that can often result in some sort of mid-life crisis; Marc Almond; singer and songwriter; is not quite ready to take his place on the they were once famous line-up. In Search of the Pleasure Palace; is Marc Almondrsquo;s search for meaning in life now that he is in the Indian summer of his career. In this rollercoaster journey; Marc goes in pursuit of the thrills; spills and bellyaches that made each day of his youth memorable and created an image of him that was decadent; debauched and worryingly misunderstood. From swingers nights in Henley-on-Thames to the lost absinthe bars of Barcelona; from Russias surreal underbelly to the pre-Giuliani clean-up of New York; Marc is your observant guide to a world that he was once master of -- through fantastic; wry anecdote.


#649713 in eBooks 2011-09-08 2011-09-08File Name: B004RKXHGI


Review
0 of 0 people found the following review helpful. I didnt know what tanning meant until...By Good NomadI didnt know what to expect out of this book. I bought it as a recommendation from VC Ben Horowitz of a16z.This is by far the best book on marketing Ive read yet. The importance of cultural influences and historical context intertwined with an authentic voice are the keys to Stoutes Midas touch and deep understanding in what makes things cool to the masses.This is a book that mixes history. real life experiences and interesting case studies that can be applied to the marketing principles of any brand in any country around the world.If you end up reading Tanning and get a lot out of it. another similar book I recommend that you may enjoy would be Marc Eckos book Unlabeled. Both books followed a similar arc and a similar story in which they both observed and rode the wave of hip hop culture to the shores of power. money and success. @walkeen0 of 0 people found the following review helpful. Id like to thank Steve Stoute for writing what has been ...By Kitty K. FreeId like to thank Steve Stoute for writing what has been plain to me for so long. Hip hop has altered the mental landscape of this country. and everywhere else in the world that has been touched by it. More importantly. the way African Americans (specifically speaking about those of us descendants of African slaves in the USA) have influenced our country. by just being ourselves. No one wants to be us. but everyone wants to be like us. Every art form weve created has been absorbed into mass culture with minimal credit given to the creators. Thank you for giving credit. where credit is due.3 of 3 people found the following review helpful. The most fascinating marketing book in a long timeBy KoftyFascinating story. from the first to the last page. especially when youve been involved in marketing (professionally) and hip-hop (as an avid listener) throughout the period Steve Stoute describes.The book contains a fascinating mix of personal experience. case histories. musical references to actually prove that he title is correct - America has tanned.Reading tip: listen to the songs he cites as you read along (I was happy to have most of them in my library).

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