Finally; answers to the question: How are big ideas born?Creative directors; art directors and advertising copywriters are some of the great artists and thinkers of our time. Considering the scope and power of their influence in our culture; thats not such a crazy idea.Take an intimate look into the creative processes of some of the top minds in the advertising industry. Get inspired as you learn about the people behind smart ad campaigns and see how they visualize their own search for a great idea.Youll find outstanding work from an eclectic mix of agencies; including TBWACHIATDAY; The Jupiter Drawing Room; Wieden+Kennedy; McGarryBowen; McCann Erickson; Ogilvy Mather; Carmichael Lynch and 72andSunny.The Creative Process Illustrated represents a rare and remarkable look at the minds that fuel the ad industry. Youll be inspired to fresh thinking and better work immediately. Inside youll find:Process canvases--sketches that visually represent the thought process leading to an idea; from some of the best minds in advertising.Profiles--insightful commentary from contributors; samples of their favorite work; perspectives from their colleagues and details of their professional accomplishments.Practical analysis--a breakdown of models of creativity; creativity as a problem-solving device; and putting the creative process to work for you.
#1279253 in eBooks 2010-09-17 2010-09-17File Name: B0043D2FP8
Review
1 of 1 people found the following review helpful. Ok. but needs help.By CCApproach seems OK. but never fully able to grasp. This book would benefit from a DVD with someone actually demonstrating the techniques. Obtained several good pointers. Many of the illustrations and descriptions however were hard if not impossible to follow both myself and my viola instructor (who is a second generation student of the famous William Primrose).4 of 7 people found the following review helpful. Is this a complete work?By John WeaverReading through this book. it appears that the work is not complete. i.e. the book is not a stand-alone guide to violin playing. Through the numerous references to A New Approach to Violin Playing. it appears that one must posses both books to adequately understand the Havas method. let alone implement it. I also purchased Mrs. Havas DVD. "A New Approach....physical injuries in Violin and Viola playing". and I hope that I will have better things to say about it.4 of 4 people found the following review helpful. Definitely not for self-study.By Cosmopolitan ElementI was hopeful that Kato Havass method (Ive seen her on youtube) would help me solve some fundamental problems with my playing. but her approach seems so abstract ("feel the balance") that I was unable to make practical sense of it. I hope and suppose that it would be more meaningful with a live teacher present. but as a self-study work. especially for me. it was of little use.
