[PDF] The White Devil (New Mermaids) by John Webster at Arts-Photography

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Music defines us. Joel Beckerman knows. Let him tell you all about it. mdash;Anthony Bourdain ldquo;Equal parts sociological study and business advice; using unique everyday examplesmdash;for instance; how the fate of the Chilirsquo;s fajita empire rested on the sound of the sizzling platter; and how Disneyland approaches soundscapes for a fully immersive experiencemdash;to explain how sound effects our mood and shopping habits.rdquo;mdash;EW.com Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions; opinions; and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In The Sonic Boom; composer and strategic sound expert Joel Beckerman provides a new framework for thinking about soundrsquo;s effects on every aspect of our lives. You donrsquo;t need to be a musician or a composer to harness the power of sound. Companies; brands; and individuals can strategically use sound to get to the core of their mission; influence how theyrsquo;re perceived by their audiences; and gain a competitive edge. Whether yoursquo;re a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students; the key to an effective sonic strategy is the creation of ldquo;boom momentsrdquo;mdash;transcendent instants when sound connects with a listenerrsquo;s emotional core. ldquo;Irsquo;ve spent my life curating; creating; and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that wersquo;ve all missed. The Sonic Boom reveals the music and structured cacophony of everyday life.rdquo; mdash;Moby