[audiobook] Ukulele Aerobics: For All Levels; from Beginner to Advanced by Chad Johnson in Arts-Photography

Review

0 of 0 people found the following review helpful. the bible of museum marketingBy mchthis really is the bible of museum marketing...now in a new edition with sections on social media. So everyone who works in membership; visitor services; or actual marketing ought to have this on their desk shelf. That said; tailors should stick to their last. I am a fundraiser; and I found the sections on fundraising and capital campaigns distinctly un-even....hence the 4 stars. There are much better books on museum fund raising. Still; worth the price for the sections where Kotler is and has always been strong. he really has defined the field for museum marketing.3 of 3 people found the following review helpful. Curator: Spice Up Your Boring Museum with Kotler!By Tony DAndreaAt the intersection of marketing strategy and museum administration; this is an absolutely necessary reading for any serious museum decision-maker. Neil and Philip Kotler are world-class marketing experts; who have been cultivating a parallel interest in non-for-profit organizations since the 1970s. This book is very useful; elaborating on each stage of the development of marketing strategy; with excellent examples and case-studies which provide a practical perspective on marketing tools applied on museums. The book is; at least; very insightful. Highly recommended.39 of 40 people found the following review helpful. Modern Museum MarketingBy N. PetitAn up-to-date compendium of marketing analysis and techniques for all flavors of museum. This book includes detailed marketing strategies to find the visitor; determine their wants and meet those desires. All aspects of museum work is presented: fund raising; exhibit development; collection policy; staff development; etc. We have used the guidance of this book to frame future expansion of the Minnesota Transportation Museum in St. Paul; MN.Includes detailed charts to develop mission statements; arketing plans; interview visitors; develop advertising; perform continuing assessment of the museum.