This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Todays managers must address new issues that their predecessors never faced; from the threats of professional piracy and casual copying of digital media products; to global networks; on-demand consumption; and changing business models. The book explains the new new vocabulary of media moguls; such as bandwidth; digital rights management; customer relations management; distributed work groups; centralized broadcast operations; automated playlists; server-based playout; repurposing; mobisodes; TV-to-DVD; and content management. The chapters logically unfold the ways that managers are evolving their practices to make content; market it; and deliver it to consumers in a competitive; global digital marketplace. In addition to media companies; this book covers management processes that extend to all content-producing organizations; because todays students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.
#4392055 in eBooks 2009-07-01 2009-07-01File Name: B009MCRA6E
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