Effective commercial portraiture is heavily reliant on clean; crisp lighting looks that emphasize color; contrast; contours; and texture to allow viewers of magazines; newspapers; television; and movies to view a product or model/celebrity in a precise and predetermined way that suits the overall marketing campaign and leaves viewers with a specific; conscripted feeling about the product /person being shown. Crafting this type of polished lighting requires absolute proficiency with the tools of the trade; from flash; to beauty lights; to softboxes; to gobos and gels. It also requires thinking outside the box to create lighting with a “hookrdquo;—a certain quality that binds the look to the brand identity and can be carried out repeatedly across several advertising campaigns.Whether you are producing album cover art; lingerie shoots for an intimates catalog; or production stills for television shows or movies; Jennifer Emery will give you the technical and creative skill set you need to thrive artistically; work efficiently with models and set designers; and win repeat clients. Beginning with essential strategies for finding and casting talent; paying/trading with that talent; and creating an open dialogue throughout the directorial stages; Jennifer builds a solid foundation from which the artistic concept can spring forth. In the following chapters; she presents text and images that will instruct readers on creating numerous looks/projects; including: (1) Beauty lighting for beauty/cosmetics ads (2) High-Key Lighting for a magazine cover shoot; (3) Lighting groups for a movie/TV poster; (4) Sculpting light for boudoir/lingerie/swimsuit/nude photograph; (5) Working with speedlights/flash for editorial fashion and lifestyle shoots; and (6) Lighting exterior locations for high fashion and fashion editorial work.Armed with these skills; photographers will be able to approach any commercial lighting job with a repertoire of skills; an ability to overcome challenges; and the confidence needed to nail the shot every time.
2014-12-16 2014-12-16File Name: B00PQTPPXW
Review
1 of 1 people found the following review helpful. Business more than beautyBy Kindle fanThis is a thoroughly researched; very detailed book on the history of the beauty business - since beauty products started to be produced at an industrial scale. However; there is too much discussion of the business side - and not enough on the marketing aspect; which would have interested me more. A good editor would have been useful - there are a lot of repetitions and mistakes.6 of 6 people found the following review helpful. Compelling and insightful view into the business of beautyBy VTExcellent comprehensive study of the beauty industry written by a leading Harvard business historian. Insightful analysis of the competitive dynamics of the industry sprinkled wtih delicious anecdotes about the personalities behind todays iconic beauty brands make this an educational and truly enjoyable read. It has become my gift of choice this year for beauty enthusiasts; brand makers and business historians alike.1 of 1 people found the following review helpful. Really interesting and easy to readBy Hubinthanks to the summary at the end of each chapter that render the beauty industry perfectly understandable in a really short time...
