In an effort to halt increasing media competition and decreasing audience shares; Branding has become the new mantra among television station and network executives. Branding TV: Principles and Practices second edition goes beyond the jargon of branding to explain the essential principles underlying successful branding and offers many practical strategies to measure; build and manage television brand equity. For instructional purposes; the book pays particular attention to the local commercial TV station and its news franchise. Written by broadcast professionals with years of experience; this book shows how the notions of branding are no more prevalent than in the battle for dominance in local news. The practical suggestions in the book will help the savvy manager understand and take advantage of branding in their efforts to move their property to the forefront in the marketplace.
#503953 in eBooks 2012-10-30 2012-10-30File Name: B009NET0H8
Review
5 of 5 people found the following review helpful. Meeting Vivian MaierBy Michael L. SokolIn 1996 I was helping my friend at his stall in the Evanston Farmers Market in Evanston Illinois. The market was on Sat. morning. I would see this very odd woman.Vivian Maier. I had no idea who she was or what she did however she was a standout in the crowd. very different in dress and bearing. She looked like a spy from a 1940s B noir movie. When she came to our stall I always wanted to make a photograph of her. I am a street photographer however she had an aura and I didnt want to mess with her.She once asked me if something was wrong I didnt know what to say. Get the Book you will not be sorry.0 of 0 people found the following review helpful. Outstanding print quality and beautiful selections from Vivians catalogue. Maier fans will love this.By RazumihinThe print quality is outstanding... among the best Ive seen in any photo book. The photos themselves are all excellent. I am so glad that John Maloof stumbled on Maiers work and took the time effort to present it so beautifully. Highly recommend this title for Maier fans.0 of 0 people found the following review helpful. Great photos. great story whatever others think of John ...By ARDGreat photos. great story whatever others think of John Maloof. I think he did good to bring these photos to publication. Just wish Vivian had gotten the recognition she deserved when alive
