This comprehensive book is designed to serve as a primary text for the Advertising Management course that follows the more general Principles of Advertising course. It can stand alone; or; for instructors who prefer a case-based approach; it can be adopted together with "Cases in Advertising Management" (978-0-7656-2261-7) by the same authors. "Advertising Management" covers a full range of topics for a semester-long course; including financial management; business planning; strategic planning; budgeting; human resource management; ethics; and managing change. There is even a unique section on managing yourself and your own career in advertising. The text includes plentiful figures; tables; and sidebars; and each chapter concludes with useful learning objectives; summaries; discussion questions; and additional resources.
2013-03-09 2013-03-09File Name: B00R3Z2BQQ
Review
0 of 0 people found the following review helpful. Check this out if youre trying to learn the rise and decline of Hip-HopBy The CRITICMy favorite book on the rise and decline of Hip-Hop. This dude writes the gospel!5 of 8 people found the following review helpful. Total ChaosBy Reyronald F. PinedaGreat book. Everything you would want in an academic book. Highly recommend it to your friends14 of 15 people found the following review helpful. The anthology includes interviews; first-person experience and analysisBy Midwest Book ReviewMost books on hip hop fall into the music category: not so TOTAL CHAOS: THE ART AND AESTHETICS OF HIP-HOP; compiled and edited by Jeff Chang whose contributors informatively and thoughtful consider the evolution; presence; and impact of hip-hop as a cultural expression and social commentary. From its commercial world to its cultural and artistic roots; TOTAL CHAOS offers students of sociology an excellent survey that runs the gamut from gender issues to artistic conflicts within the hiphop environment. The anthology includes interviews; first-person experience and analysis yet is lively enough for the general-interest library; as well.
